The Natural Marketing Institute and HerbalGram (a leading journal of herbal information), both report steady expansion in the market for herbal products. The market grew 33% from 2011, with current sales of over $5 billion. In the US alone, 36 million people use herbal supplements, from antioxidants to brain boosters. Their growing popularity can be explained several ways: consumers are becoming more concerned about the side effects of pharmaceuticals and the costs of medical care. They also want to take responsibility for their own health and see herbs as an effective and affordable self-care option.

Source: Nutraceuticals World